|Key3Media Events Trademark Basics
These Trademark And Logo Usage Guidelines govern all use of trademarks
of Key3Media Events Inc. "Key3Media Events Marks" means all company
names, division names, trademarks, service marks, trade dress,
logos, event names, product names, brands, taglines, slogans,
domain names, and the like, whether registered or not.
are encouraged to use and refer to Key3Media Events Marks appropriately,
in accordance with these Guidelines, particularly if you are an
exhibitor at our events or consumer of our other services!
Key3Media Events Marks may be used only if:
- An "online
logo" or other license has been completed;
- The use is
"Fair Use" under applicable trademark law; or
- The use is
approved by Key3Media Events Inc.
in using a Key3Media Events Mark in a manner other than legal "Fair Use"
as described below can review the following license agreements.
Fair Use is
governed by applicable law. For some general guidelines, see the
Rules for Using Key3Media Events Marks
are used as adjectives. They should be used in combination with
generic nouns rather than standing alone.
Example: COMDEX® trade show
Example: Seybold Seminars™ event.
should not be used as verbs, in the plural, or in the possessive.
- Key3Media Events
Marks must be identified with a TM, SM,
or ® symbol. (The exception is when "Key3Media Events"
is used as the company name itself.) For details, see the FAQ.
- The following
trademark attribution legend must be used in all materials that
reference any Key3Media Events Mark, even if the use is an unlicensed
the Key3Media Events logo, and [insert all other
Key3Media Events Marks referred to or displayed in the document]
are owned or used under license by Key3Media Events Inc., a wholly
owned subsidiary of Key3Media Events Inc., and may be registered in
the United States and other countries."
- Key3Media Events
Marks and logos may not be altered in any way.
- Key3Media Events
Marks, logos and trade dress must never be used, at all, in
any of the following ways:
- As part
of someone else's mark;
- To identify
products or services not belonging to Key3Media Events;
- As part
of a company, product, or service name that doesn't belong
to Key3Media Events;
- In a manner
likely to cause confusion;
- In any
way that disparages Key3Media Events, or as a pun;
- In any
way that implies, inaccurately, that a relationship exists
between the use and Key3Media Events, or that suggests that Key3Media Events sponsors,
endorses, or is in any way connected with third parties' activities,
products, or services. In a way other than as an adjective
followed by a generic noun - not, for example, as a possessive,
or plural, or verb.
(Frequently Asked Questions)
Below is a list
of some Frequently Asked Questions. For further questions, please
contact the Key3Media Events Legal Department.
do I get the logo?
Key3Media Events logos must be obtained directly from a Key3Media Events representative
in camera-ready or electronic form.
do I get a license?
The Online Logo And Advertising license is for use on web pages
and in advertising relating (for example) to your participation
in an event produced by Key3Media Events. Online usage of a Key3Media Events
Mark must be a hotlink to a designated Key3Media Events web page under
the license. See the license below for details. It is also available
at Online Trademark and Logo License.
other form of license, please contact the Key3Media Events Legal
about domain names?
Key3Media Events Marks, or confusingly similar marks, may not be used
by third parties as the first or second level of a domain name,
nor as meta-tags.
is it so important to attribute the marks with the symbols?
The symbols serve to identify a company's products or services
as well as to serve notice to third-parties of the source of
the products or services.
the difference between a trademark and a service mark?
The term "trademark" is used for tangible products that are
sold. The term "service mark" is used in connection with the
provision of a service.
what's the deal with the TM,
SM and ® symbols?
The TM, TM, or ® symbol is placed
immediately after the mark, usually in superscript. TM
is used to identify a trademark. SM is used to identify
a service mark. ® is used only where the trademark or service
mark is registered.
is the symbol used?
The TM, SM, or ® symbol must be used
in the most prominent use of the mark and the first use
of the mark in any body copy text associated with promotional
and advertising materials, press releases, packaging, bindings,
and so forth.
the symbol does not need to be repeated after that. No symbol
is used where the word is not used as a trademark - as when
it is simply the company name. For example: "The technician
from Xerox Corporation performed XeroxSM service
on my Xerox ® copier."
a symbol have to be used with logos as well?
Yes, all logos should be marked with the proper TM,
SM or ® symbol.
can we tell which marks should be used with the ® symbol?
While many of our marks are registered, Key3Media Events does not ordinarily
use the ® symbol. This is to avoid confusion in those instances
where a mark may be used worldwide but is not registered in
all countries where it is used. We may occasionally request
that the ® symbol be used in a particular instance.
does the trademark attribution language go?
The trademark attribution language - "
are trademarks owned or used under license by Key3Media Events Inc.
(etc.)" - usually appears on the inside front cover or
at the end of the document, and must be large enough to be legible.
exactly do you mean by "trademarks are adjectives"?
Any product or service can be identified by a generic term,
such as "software," "gasoline," "seminar,"
and so on. A company develops certain rights in its particular
version of that product or service by giving it a trademark
identifier; this tells the customer generally where the item
came from, and helps the customer identify the product or service
qualities the customer wants. Hence, for example:
SeminarsSM publishing technology event.
networking technology event.
- Key3Media EventsSM
technology education events.
is the special name for a certain product or service; the
trademark identifies the origin (and associated quality or
goodwill) of that item. Key3Media Events Marks therefore serve as
adjectives modifying the generic nouns they are associated
is a thing. Why is the SM
symbol used instead of the TM symbol?
InteropNet is not a product sold by Key3Media Events; its function
is to serve as a demonstration tool for the hardware and software
of others. This qualifies it as a service mark.
it alright for people outside of Key3Media Events to use Key3Media Events
Marks as long as they use the appropriate legend?
If the use is consistent with the rules of Fair Use, the user
should still attribute the Key3Media Events Marks to Key3Media Events as noted
above. All uses other than Fair Use require a license.
are the logo usage requirements?
Key3Media Events logo must appear no less than 1-1/16" wide, with the
Key3Media Events (Cube) portion of the logo measuring 11/32" x 11/32", whether
in print or when viewed with browser in full-screen mode on
a standard size computer screen (10 inches or more diagonal
The Key3Media Events logo must be placed on a white background.
When using the Key3Media Events corporate logo, a minimum clear space
of 1/2" must be maintained around the logo. When using the Key3Media Events
(Cube) logo alone, a minimum clear space of 3/8" must be maintained
around the logo. Patterned backgrounds or graphics may not enter
the area around the logo. The space around the Key3Media Events logo is an
integral part of the design, and must be kept clean and uncluttered.
Re-logoing, co-logoing, alteration, or modification of Key3Media Events logos
is prohibited unless a specific agreement or license is obtained.
Any inquiries as to the availability of such an agreement or
license should be directed to the Key3Media Events Legal Department.
interested in a new Key3Media Events Mark. What should we do?
the Key3Media Events Legal Department.
You generally have a right to use Key3Media Events Mark to describe
or refer to our products or services, so long as you attribute
the mark properly and use the appropriate symbols, if you could
not truthfully describe something without using the Key3Media Events
Mark. For example: "XYZ company plans to register for the
Interop® conference this Fall."
and attribution must not be misleading or likely to cause
confusion, and must clearly indicate that Interop is a Key3Media Events mark and is not property of XYZ. For example: "Interop
is a trademark owned or used under license by Key3Media Events Inc.,
a wholly owned subsidiary of Key3Media Events Inc., and may be registered
in the United States and other countries. XYZ is not affiliated
Tradeshows, Conferences, Expos, Seminars
Sufficient space should separate the Key3Media Events Marks from the
rest of the title and the third party should not claim rights
to the portion of the title referring to the Key3Media Events Marks.
specific license exists to the contrary, third party use may
not suggest an association or sponsorship exists between
Key3Media Events and the third party.
No use of
Key3Media Events Logos is permitted without a written license.
of Key3Media Events Marks should only be used in reference to Key3Media Eventsí products or services. Third parties may not use or
attempt to register any Key3Media Events Mark as a trademark, service
mark, trade name, or DBA name.
trademark attribution, in the form of the legend described
above, must be included in all legal notices and on all materials
which reference the Key3Media Events Marks.
Sites and Domain Names
The web site may not use any Key3Media Events Mark in connection with
their own products, services or company name.
Use of the
any Key3Media Events Mark should not be used in a manner that would
cause confusion as to whether or not the site is sponsored
by or affiliated with Key3Media Events.
Use of any
Key3Media Events Mark should not be used in a manner that suggests
the site is the source of Key3Media Events products or services.
or secondary level domain names cannot be identical or virtually
identical to any Key3Media Events Mark.
of the site may not attempt to register a Key3Media Events domain name as
a trademark or service mark, nor attempt to claim any proprietary
rights in the domain name.
of the site must be in compliance with domain name registry
policies and current law regarding trademark infringement.
must contain either a legal notice or a link that contains
the following legend:
"Key3Media Events, the Key3Media Events logo and [insert
all other Key3Media Events Marks referred to or displayed in the
document] are owned or used under license by Key3Media Events
Inc., a wholly owned subsidiary of Key3Media Events Inc., and may
be registered in the United States and other countries. [Insert
web site or domain name] is independent of Key3Media Events
An act of infringement would be based upon the laws governing
Fair Use, the guidelines set forth above and applicable trademark
of any Key3Media Events Mark, including marks that appear to be confusingly
similar to any Key3Media Events Mark, should be reported immediately
to the Key3Media Events Legal Department.
Inc. maintains a strict enforcement of its trademark rights
and will deal with infringement claims accordingly.
are the Key3Media Events Marks?
Some of the principal marks in current use by Key3Media Events Inc.
include: Key3Media Events Inc., Key3Media Events Logo, Key3Media Events Studios, Believe in Technology,
COMDEX, CommUnity, Digital Media, Digital World, GII Academy,
GII Awards, Global Information Infrastructure Academy, Global
Information Infrastructure Awards, HotSpots, HotStage, Interop,
InteropDotCom, InteropNet, Learning Technology, NetWorld+Interop,
New World Networks, Ottawa Business Show, Seybold, Seybold SF,
Seybold Publications, Seybold Reports, Seybold Report on Publishing,
Seybold Seminars, Seybold Seminars/Publishing ,
Skilltech Professional Seminars, Start-Up City, Strategic Networks,
Support Services Conference & Expo, Windows World, and
list is not exhaustive. Key3Media Events Inc. owns other marks which
are not listed here, and uses other marks under license.
by Key3Media Events Inc. may be registered in the U.S. and other
about references to other companies' marks?
As a general rule, Key3Media Events will include the following text
where other partiesí marks are used:
marks mentioned may be trademarks or registered trademarks
of their respective owners."
But in some
circumstances, Key3Media Events is licensed to use another party's trademarks,
and an additional attribution may be required. Contact the
Key3Media Events Legal Department for details if you have questions
about a specific mark or if you believe an attribution should
be required. For example, where Key3Media Events refers to the following
marks (other than in accordance with rules of Fair Use), it
should include the following attributions:
is a service mark of Novell, Inc., and is registered in
certain jurisdictions. [NetWorld License And Production
Agreement, 14 December 1998.] NetWorld is used by Key3Media Events
only in the combination "NetWorld+Interop". The
generic term for NetWorld+Interop is "event" or
an equivalent description.
Sun Microsystems, the Sun Logo, Java, JavaOne, JavaOne:
Sunís Worldwide Java Developers Conference, JavaOne: Sunís
Worldwide Java Developers Conference, the JavaOne
logo, Java Software, the Java Coffee Cup logo, and all Java-based
trademarks and logos are trademarks or registered trademarks
of Sun Microsystems, Inc., in the U.S. and other countries.
[Event Production Trademark License, _____ 1999.] The generic
term for JavaOne is "conference" or an equivalent
description. The generic term for Java is "technology"
or an equivalent description.
Windows World, and the Windows logo are trademarks of Microsoft
Corporation, and Windows World and the Windows logo are
used by Key3Media Events under license from Microsoft. [Windows
World™ Service Mark License, Attachment B, dated 03
June 1991, as amended.] The generic term for Windows World
is "exposition" or an equivalent description.
do I get in touch with the Key3Media Events Legal Department?
Direct questions to:
Key3Media Events Inc.
303 Vintage Park Drive
Foster City, CA 94404-1138
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